The Turk Group - Marketing Productivity Consultants, image of our logo, and a quote from Mary Turk Nielson - Marketing needs to be at the top of your to-do list just to maintain your business, let alone make it grow.
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Case study

Problem:

Company spent inordinate amounts of time and money generating leads, but had trouble converting them to sales

Solution:

Replace some lead-generating activities with direct mail and train staff in consultative selling skills.

Results:

Cut cost-per-lead in half and doubled sales conversions, an effective 400% improvement

Workshops

28-Day Marketing Action Program

In this specially designed program, you will attend two 1½ hour workshops to craft and launch a 28-day marketing program right away. You will diagnose your marketing ailments, discover the missing ingredients to your success and select marketing tactics that match your strengths and personality.

Then stay motivated, track progress and report results in four weekly coaching sessions, where you’ll also get professional assistance to overcome obstacles and maximize success.

This program works because it combines five important elements:

  • Concepts: tested techniques from the Get Clients Now!™ toolkit
  • Structure: a program with a goal to accomplish, projects to complete and daily actions to take
  • Accountability: weekly tracking of your activities to help you measure progress
  • Coaching: professional assistance to overcome blocks, obstacles and challenges
  • Support: brainstorm solutions and celebrate successes with other professionals like you

This program is custom-scheduled and tailored for groups, companies, organizations and individuals. Continuing accountabilty coaching is available following completion of the program.

Sales Training

Consultative selling skills training is offered to help you turn your leads into customers. We teach you how to frame your message, qualify, overcome objections, close and nurture leads that aren't ready to purchase now.

Speaking

The Turk Group’s CEO, Mary Turk Nielson, frequently speaks to business and professional organizations on marketing and sales topics appropriate for service-based businesses.

In addition, a variety of teleconferences are held each year. More information:

 
updated November 5, 2008

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          The Turk Group helps service-based businesses attract more clients and better clients.
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