The Turk Group - Marketing Productivity Consultants, image of our logo, and a quote from Mary Turk Nielson - Marketing needs to be at the top of your to-do list just to maintain your business, let alone make it grow.
just a little white space to the left of a blue column

Case study

Problem:

Medical group was in danger of losing 5,000 patients due to a contract cancellation.

Solution:

Mailings of explanatory materials were coupled with seminars and workshops to show patients how to stay with their doctors.

Results:

All 5,000 patients stayed with the group and an additional 500 joined.

 

Marketing Resources

Please check back often as we’re constantly adding new materials to this page.

Whitepapers

The Professional’s Paradox: Why Professionals Fail to Market and What to Do About It

Newsletter

Subscribe to the free More Clients Now! newsletter

Recommended Reading

  • Get Clients Now! by CJ Hayden
    This book is the basis of our 28-Day Marketing Action Program – a simple, workable system for getting all the clients you need.

  • Book Yourself Solid by Michael Port
    For professionals who are ready to think big

  • Selling the Invisible: A field guide to modern marketing by Harry Beckwith
    The first of a trio of books on service marketing

  • The Invisible Touch: The four keys to modern marketing by Harry Beckwith

  • Clients for Life: Evolving from an expert for hire to an extraordinary advisor, by Jagdish Sheth and Andrew Sobel
    A fascinating study of the timeless personal and professional qualities necessary to stand out in the market and succeed

  • Purple Cow: Transform your Business by Being Remarkable by Seth Godin
    Mostly about products, but many of the principles apply to services as well

  • Guerrilla Marketing, by Jay Conrad Levinson. Lots of ideas for marketing your small business.
updated March 4, 2007

          © 2006 The Turk Group LLC. All rights reserved.

          The Turk Group helps service-based businesses attract more clients and better clients.
          909.559.5252 |