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Problem: Credit union was opening a new branch in a community with entrenched banking habits. Solution: Create a fun, family open house event and publicize it through the school district. Offer children's savings accounts with low minimum deposit. Result: Some 1,000 attended the open house and over 100 new accounts were opened that day. The branch is thriving. |
About UsThe Turk Group is a leading Southern California Inland Empire marketing consulting and training firm that helps financial, healthcare, law, CPA, consulting and other service-based businesses get more clients and better clients. Subscribe to the free More Clients Now! newsletter. Mary Turk Nielson, CEO
“Because I’ve been where you are, I understand what you’re facing. My job is to help you put in a marketing system that works; one that helps you maximize your marketing efforts.” She was founder and president of Turk Communications, Inc., vice president of Cole & Weber Advertising, a division of Ogilvy, director of marketing for five community hospitals and a partner in Turk/Pinto Strategic Marketing and Advertising. A past president of the Inland Empire Ad Club of the American Advertising Federation and the HealthCare Public Relations and Marketing Association, Mary is also a member of the Upland California Chamber of Commerce and the National Association of Women Business Owners. She has been awarded over 100 times for creative and strategic excellence in national and regional competitions. A magna cum laude graduate of USC’s School of Journalism, Mary is highly sought as a guest lecturer, speaker and workshop leader. Mary’s objective is to help service-based businesses develop marketing approaches and systems that will lead to an constant stream of new clients. |
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updated
March 4, 2007 |
© 2006 The Turk Group LLC. All rights reserved. The Turk Group helps service-based businesses attract more clients and better clients. |
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